Hi, I´m Urte,
I’ve been passionate about marketing since my teens, eventually choosing to formally study the field. I began with copywriting and gradually expanded into managing full marketing team and growing my own businesses. Seeing firsthand how people often struggle in large marketing companies, I decided to take a hands-on approach — that’s how the idea of LURE slowly took shape.
Today, I specialize in business branding and growth, also on Meta Ads and continuously refining my skills through advanced courses and practical experience.
I spent many years working in the IT sector in Germany, optimizing processes and improving efficiency. When I returned to Lithuania, I started my own business and quickly realized how traditional marketing companies operate — slow workflows, excessive bureaucracy, and limited results.
Always passionate about marketing, I now focus on client journey optimization and email marketing, combining my operational expertise with a results-driven approach to help businesses grow.